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Berkof

INSIGHTS

Readied cities

Why readiness is key for understanding where location opportunity is forming next.

Ahead of the release of Berkof’s 2026 Readied Cities Index—our inaugural index of the locations where opportunity is forming next—this essay explores why readiness informs location opportunity, why it helps us discover the places building the future fastest, and why it reveals which locations are best prepared for the next twenty years.

Ottawa

Berkof's readiness index shows that Ottawa is the city the market misunderstands.

For Berkof, Ottawa is a capital city the market reads as secondary, but the data reads as primary. Read how the city is becoming North America's climate and livability haven, and a magnet for innovative applied technology enterprises.

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